World Tour.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      MTV Networks; VIACOM International Inc.
    • Subject Terms:
      FRESTON, Tom, 1945-; MCGRATH, Judy
    • Abstract:
      Focuses on Music Television (MTV) Networks and the global strategy of its parent company, Viacom. Comments of Tom Freston, Viacom's co-president and corporate head of MTV, and Judy McGrath, MTV's chief executive officer; MTV's focus on brand; Scope of the company, which reaches worldwide; Plan to expand in a dozen key markets with more MTV Networks brands, like Nickelodeon, across a range of technologies, such as cable, satellite and cell phones; International selling strategies; The company's acquisition of homegrown businesses; Value of advertisers.