Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Supplemental Report. mba.com Prospective Students Survey 2019. Market Intelligence

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      Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: [email protected]; Web site: http://www.gmac.com
    • Peer Reviewed:
      N
    • Source:
      112
    • Education Level:
      Higher Education
      Postsecondary Education
    • Subject Terms:
    • Subject Terms:
    • Abstract:
      Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this supplemental report are based on responses from a total of 9,617 individuals surveyed between January and December 2018. Survey respondents represent demand for various MBA and business master's "program categories", including full-time MBA, professional MBA, executive MBA, and business master's programs. Each program category contains specific "program types". For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master's programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others. This report--a supplement to "Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making" summary report--provides detailed breakdowns of 2018 candidate survey responses by a number of variables of interest to school professionals, including by program type, candidate country of citizenship and residence, and candidate preferred study destination. [Contributors of the report include: Rhonda Daniel, Matt Hazenbush, Gregg Schoenfeld, Tacoma Williams, and Devina Caruthers. For the summary report, see ED598219.]
    • Abstract:
      ERIC
    • Publication Date:
      2019
    • Accession Number:
      ED598220