BERTH OF SUCCESS? (cover story)

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  • Author(s): Johnson, Branwell
  • Source:
    Marketing Week. 11/13/2003, Vol. 26 Issue 46, p28-31. 4p.
  • Additional Information
    • Subject Terms:
      CRUISE industry; MARKETING; TOURISM
    • Subject Terms:
      UNITED Kingdom
    • Abstract:
      Focuses on the developments of cruise lines in Great Britain. Impact of the Aurora virus on the decreased number of passengers for cruise bookings; Effects of price-cutting made by cruise companies on the clash between experienced cruisers and new comers; Challenge faced by the cruise industry in marketing the cruise holiday to those who have never been on a cruise.