BELIEVE. (cover story)

APPLE Inc.; BUSINESS development; CHIEF executive officers; COOK, Tim, 1960-; IPHONE (Smartphone); GOOGLE Inc.; AMAZON.COM Inc.; MICROSOFT Corp.; ECONOMIC competition; CELL phone sales & prices

The article focuses on the business development of consumer electronics company Apple Inc. under the management of chief executive officer (CEO) Tim Cook. Topics mentioned include the sales of iPhone, smartphones, by the company, the increase of business revenue, and the several competitors of the company including consumer electronics firm Amazon.com Inc., and technology firms Google Inc. and Microsoft Corp. Also mentioned are the several contributions by Cook in the company including the development of financial power, the creation of marketing platform for Apple store, and support to public advocacy. It also adds the mission of the company to improve its operating systems including iPhone, watch, and Mac.