Predicting Success.

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  • Author(s): Rinderman, Rob
  • Source:
    Film Journal International. Feb2018, Vol. 121 Issue 2, p36-38. 3p. 1 Chart.
  • Additional Information
    • Subject Terms:
      MOVIO Ltd.; MOTION picture audiences; EXHIBITORS; FILM box office revenue; MOTION picture industry
    • Abstract:
      The article reports that analysis data provided by Movio helps exhibitors serve audiences and Movio Media for studios and screen advertisers. Topics discussed include acquisition of Movio by Vista; Movio Cinema is utilized by several exhibitors helping theatre owners manage their analytics and campaign needs associated with their moviegoers; and information on Movie Cluster Map which is the visualization of Movio's proprietary Audience Similarity algorithm which analyzes box-office admissions.