10 Sales Stories and How They Did It: Newspapers are navigating into advertising dollars with determination and success.

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  • Author(s): Mateos, Evelyn
  • Source:
    Editor & Publisher. Jun2019, Vol. 152 Issue 6, p38-43. 6p.
  • Additional Information
    • Subject Terms:
      NEWSPAPER publishing; ADVERTISING; NEWSROOMS; BUSINESS revenue; ADVERTISERS
    • Abstract:
      The article offers several sales stories of the publishing companies. Topics include ways of utilizing resources already in place in newsrooms, closing gaps in the market and finalizing deals with advertisers to increase revenue; and discusses Daily Herald Media Group has systematized an approachable method to do so- face-to-face through events; and according to the second annual IAB and PwC Podcast Revenue Study, the U.S. podcast advertising revenue is expected to grow more than 110 percent.