BREAKTHROUGH AGENCY OF THE YEAR: JOHANNES LEONARDO.

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  • Author(s): OSTER, ERIK
  • Source:
    Adweek. 12/2/2019, Vol. 60 Issue 31, p38-43. 4p. 4 Color Photographs.
  • Additional Information
    • Subject Terms:
      RATE of return
    • Abstract:
      When Volkswagen named Johannes Leonardo as its lead brand agency, it was a defining moment for agency and client alike. "When the world's biggest car brand comes to an agency like us with such a huge problem, it's really a sign for us that Johannes Leonardo has come of age", observes co-founder and CEO Jan Jacobs. Johannes Leonardo followed this up with campaigns for the Atlas, Volkswagen's winter sales event and VW's electric vehicle launch in 2020. [Extracted from the article]
    • Abstract:
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