The Incredible Success Story of Scandinavian Best Sellers on the German Book Market.

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  • Author(s): Böker, Elisabeth
  • Source:
    Scandinavian Studies. Winter2019, Vol. 91 Issue 4, p582-597. 16p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      The article presents an analysis of the boom of Scandinavian best sellers in Germany from 1993 to 2014 and discuss the marketing strategies as well as the historical developments that surround the phenomenon. It mentions analysis of Scandinavian best-seller literature on the German book market is based on several book market and best-seller statistics. It also mentions Scandinavian books in German translation that have reached at least twentieth place on the Spiegel best-seller lists.