Online learning in schools of business: The impact of quality assurance measures.

QUALITY assurance; BUSINESS schools; ONLINE education; SCHOOL enrollment; HIGHER education

As higher education students have become more diverse, institutions have sought innovative ways to accommodate them. Given the demand for business as a major, business schools, in particular, need to find ways to accommodate these learners. Distance learning, which offers access, flexibility, and scalability, has been a common approach. However, concerns over quality continue to be an issue. A common response has been to implement quality assurance measures, but it is unknown if these impact faculty confidence or student enrollments. This determined that while the majority of business schools represented have quality assurance measures, the latter do not impact faculty confidence, but they do predict student enrollments. [ABSTRACT FROM AUTHOR]

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