BURNING BRIGHT.

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  • Author(s): HANLEY, JAMES
  • Source:
    Music Week. 8/17/2020, Issue 1336, p14-18. 5p.
  • Additional Information
    • Subject Terms:
      MUSICAL performance; SOUND recordings; ATTITUDE (Psychology); CATHARSIS; MENTAL health
    • Abstract:
      The article focuses on promoting a new album during a global pandemic, but Ellie Goulding is giving it her best shot has joined by execs from Polydor, Tap Music, Paradigm and new live streaming platform LiveNow to share the secrets of the innovative number one campaign for Brightest Blue. Topics include the biggest decision was undoubtedly how far the album release needed to be pushed, and overriding factor has how important it has to Ellie to give especially during a time of need.