The Social Network.

POLITICAL campaigns; POLITICAL campaign organizations; UNITED States presidential election, 2016; SOCIAL distancing; COVID-19 pandemic

The article discusses relational organizing, a strategy deployed by progressive organizers in the U.S. to mobilize voters in the 2016 and 2018 elections. It involves harnessing existing relationships, as opposed to traditional mobilization tactics like door knocking, phone calls, or texts from strangers. Also discussed is the adaptability of relational organizing to social distancing, making it attractive in the coronavirus era.