SIC TRANSIT GLORIA MONDEO.

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  • Author(s): Cropley, Steve (AUTHOR)
  • Source:
    Autocar. 5/12/2021, p42-47. 5p. 13 Color Photographs, 1 Chart.
  • Additional Information
    • Subject Terms:
      USER-centered system design
    • Abstract:
      Back at the beginning of the 1990s, the new Mondeo was billed as the first truly global car, the probable foundation of a huge new success era at Ford. Then we pointed it towards the Dagenham HQ of Ford's Heritage Collection, run by a Blue Oval lifer and old Ford expert, Ivan Bartholomeusz, who had sourced us an early saloon just like the one we tested way back when. Despite the lack of fanfare at the Mondeo's exit, those who know still say this car brought huge benefit to Ford. If you seek a graphic illustration of how radically the car market has changed in three decades, a Mondeo sales graph is well worth a glance. [Extracted from the article]
    • Abstract:
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