Mind Over Matter.

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  • Author(s): GAGNE, YASMIN (AUTHOR)
  • Source:
    Fast Company. Winter 2021/2022, Issue 248, p9-11. 3p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      INFLUENCER marketing; CORPORATE vice-presidents
    • Abstract:
      Though Noom entices customers with the promise of using a goal-oriented psychotherapy program, the company's coaches aren't certified therapists or nutritionists. In October, the company launched Noom Mood, a program to help people cope with stress and anxiety by using mood-logging tools similar to its food-logging ones. Conason and other eating-disorder experts note that Noom has co-opted the language of eating-disorder recovery, using terms like "mindful eating" and "anti-diet.". [Extracted from the article]
    • Abstract:
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