The Sell Sheet That Works.

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  • Author(s): LANDER, JACK
  • Source:
    Inventors' Digest. Mar2022, Vol. 38 Issue 3, p28-33. 6p.
  • Additional Information
    • Subject Terms:
      GRAPHIC arts; POLYAMIDE fibers; BUSINESS names
    • Abstract:
      In the article, the author discusses how inventors can create a sell sheet that will allow potential customers to notice and purchase their products. Also cited are the aims of the sell sheet like overcoming the readers-customers' natural impatience, engaging their interest, and making it easy to respond to their queries, and the attract Attention, arouse Interest, create Desire, call to Action (AIDA) sell sheet.