Slim Pickings.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): Galloway, Stephen
  • Source:
    Hollywood Reporter -- International Edition. 5/30/2008, p31-35. 5p. 1 Color Photograph, 24 Charts.
  • Additional Information
    • Subject Terms:
      MOTION picture marketing; MOTION picture studios; NIELSEN Co.; BROOKS, David; MOTION picture industry
    • Abstract:
      The article reports that money spent by major film studios on media buys dipped in 2007 to under $3.4 billion, compared with $3.5 billion in 2006, according to Nielsen Monitor-Plus. But in March, the MPAA said the average cost to market a studio release actually grew by 4%. David Brooks, president of worldwide marketing for Focus Features, says that there are less movies and he doesn't think people are spending any less on the marketing of films.