Be Cause It's a Good Thing.

GIFTWARE industry; CHARITABLE giving; NONPROFIT organizations; GIFT shops; CHARITABLE uses, trusts, & foundations

The article reports on the charitable works of retailers in the gift industry in the U.S. It states that vendors offer a series of products that benefit a cause and retailers are also doing their part by doing special events to make donations. It highlights several vendors and manufacturers who joined the cause including the Burlap Horse in Boerne, Texas and Swagger Gifts in Cary, North Carolina. It notes that customers are more than wiling to spend if they know that it can benefit a charity.