Lights, Camera, Action And . . .. Marketing!

PARAMOUNT Pictures Corp.; PARANORMAL Activity (Film); MOTION picture marketing; MOTION picture industry; ADVERTISING campaigns

The article reports on a marketing campaign that has been developed by Paramount Motion Pictures Corp. in 2009 to help create social awareness about and increase viewership of its movie "Paranormal Activity." A discussion of the story line, direction and production of the movie, and of unconventional strategy that Paramount has for the distribution of the movie, is presented.