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  • Author(s): McGirt, Ellen
  • Source:
    Fast Company. Dec2009/Jan2010, Issue 141, p74-79. 6p. 2 Color Photographs.
  • Additional Information
    • Subject Terms:
      KUTCHER, Ashton, 1978-; GOLDBERG, Jason; KATALYST Media (Company); ACTORS; CELEBRITIES; X Corp.
    • Abstract:
      The article discusses the business interests of Ashton Kutcher. Along with business partner Jason Goldberg, Kutcher has established a media company, Katalyst Media, that seeks to create Internet content that both entertains consumers and exposes them to brand advertisements. Kutcher uses the Internet messaging service Twitter, on which he has several million followers, to help promote his endeavor. Kutcher is focused on profitability, and looks askance at Internet companies that enjoy large patronage but little profit.