Barking Up the Write Tree.

DOGS in literature; ANIMALS in literature; PUBLISHING; AUTHORS; HUMAN-animal relationships in literature; ONLINE social networks; HOUGHTON Mifflin Co.; LAWRENCE, Merloyd

The article looks at the pets category in the publishing industry. Merloyd Lawrence of Da Capo relates that books about pets are successful because it establishes how and why the whole human race became interested with animals and how animals became drawn to people. Houghton Mifflin Harcourt executive editor Susan Canavan realized that the audience for animal books is tech savvy and successful authors of this genre are those who use social media. Information on several books on dogs and other animals are given. INSETS: Novel Canines--and Kitties;Pussies Galore.