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A sociological perspective on measuring social norms by means of strategy method experiments
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- Author(s): Rauhut, Heiko; Winter, Fabian
- Source:
Social Science Research. Nov2010, Vol. 39 Issue 6, p1181-1194. 14p. - Source:
- Additional Information
- Subject Terms:
- Abstract: The measurement of social norms plays a pivotal role in many social sciences. While economists predominantly conduct experiments, sociologists rather employ (factorial) surveys. Both methods, however, suffer from distinct weaknesses. Experiments, on the one hand, often fall short in the measurement of more complex elements, such as the conditionality or the level of consensus of social norms. Surveys, on the other, lack the ability to measure actual behavior. This paper argues that the so-called “strategy method” compensates for both weaknesses. We can demonstrate the applicability of the strategy method for the measurement of conditionality and consensus of fairness norms which take individual effort into account. To substantiate our claim, we present a methodological experiment comparing results for the strategy ultimatum game with those from a “conventional” ultimatum game. We find that offers do not differ, but the acceptance rate is substantially lower in the strategy method experiment compared to the conventional one. This confirms our theoretical expectations that strategy method experiments rather measure normative principles, whereas the “conventional” method the willingness to sacrifice own profits to adhere to these principles. Our results are consistent with previous comparative research between factorial surveys and observational data. [Copyright &y& Elsevier]
- Abstract: Copyright of Social Science Research is the property of Academic Press Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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