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Author(s): Johnston, Cavelle
Source:
License!. Sep2002, Vol. 5 Issue 8, p62. 3p.

Additional Information
- Subject Terms:
  BOOKS; FANTASY fiction; BOOK industry
- Abstract:
  Reports that the popularity of licensed fantasy book titles has encouraged boys between the ages of six and 11 years old to read books. Huge potential offered by the market segment; Effects on book publishers and retailers; Popular licensed fantasy book titles in the market.

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