The Branding of a Profession: Time to Reflect.

DISCRIMINATION prevention; CORPORATE culture; SOCIAL case work; SOCIAL justice; SOCIAL services; SOCIAL work education; SOCIAL workers; PROFESSIONAL practice

In this article the author discusses the marketing of the social work profession and subtle discrimination which is seen in the hiring processes of social work agencies. He is supportive of having social work agencies acknowledge their biases and is critical of diversity initiatives in the social work profession that neglect many capable members of recruitment pools.