New Brunswick's Second Act.

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  • Author(s): Intrabartola, Lisa
  • Source:
    njbiz. 7/22/2013 New Brunswick Supplement, p10-14. 4p.
  • Additional Information
    • Subject Terms:
      NEW Brunswick Cultural Center Inc.; NEW Brunswick Development Corp.; HELDRICH, John; INVESTORS; THEATERS; RESTAURANTS
    • Abstract:
      The article discusses efforts of the New Brunswick Cultural Center Inc. (NBCC) and New Brunswick Development Corporation (Devco) with the help ofJohn Heldrich and private and public investors to rebuild New Brunswick's downtown with the intent of creating an entertainment destination. NBCC and Devco turned the YMCA on Livingstone Avenue into the theater company's George Street Playhouse's new home in 1986. Livingstone Avenue is presently a little theater row and a mecca of restaurants.