Would I Read an Ad-Supported Ebook? Probably.

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  • Author(s): Johnson, Ben
  • Source:
    Computers in Libraries. May2014, Vol. 34 Issue 4, p10-14. 5p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram.
  • Additional Information
    • Subject Terms:
      ADVERTISING; BOOKS; INTERNET; LIBRARIES; ELECTRONIC publications; ECONOMICS
    • Abstract:
      The article focuses on the advertisements encountered in electronic books. Topics discussed include the growing number of advertisements encountered by individuals, the response by authors to advertising in books and the factors that hindered attempts to incorporate advertising. Also mentioned are the patent applications for delivering Google-like contextual advertisements to ebooks and the preference of book buyers for free, ad-supported ebooks.