Inventing book news, 1925-1935: `Publicity hypnosis' and The Colophon.

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  • Author(s): Badaracco, Claire
  • Source:
    Book Research Quarterly. Winter90/91, Vol. 6 Issue 4, p17. 14p. 3 Black and White Photographs.
  • Additional Information
    • Subject Terms:
      PERIODICALS; BOOK industry; MASS media & publicity
    • Abstract:
      Focuses on the publication of the periodical `The Colophon,' to provide news relevant to the global book trade from 1925 to 1935. Use of publicity through the periodical by publishers to elevate a book's perceived status among readers; Price-for-value distinctions dependent on the success of publicity campaigns; Philosophy for assessing books used by the periodical's editors.