Secrets of the Most Productive People. (cover story)

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  • Author(s): SVETKEY, BENJAMIN
  • Source:
    Fast Company. Dec2014/Jan2014, Issue 191, p82-140. 7p. 3 Color Photographs.
  • Additional Information
    • Subject Terms:
      DIPLO, 1978-; DISC jockeys; SOUND recording industry; BEYONCE, 1981-; USHER, 1978-; MADONNA, 1958-
    • Abstract:
      The article features professional disc jockey (DJ) Diplo, or Thomas Wesley Pentz in real life, whose music label Mad Decent releases albums for artists like singer Beyoncé, singer-songwriter Usher and singer-actress Madonna. Topics discussed include his career in the fashion industry such as being a fashion model for fashion designer Alexander Wang and being an endorser for products like Axe, Diesel and BlackBerry, his incorporation of indigenous music into his music mixes, and his collaboration with British rapper M.I.A. INSET: THE BASS LINE ON DIPLO.