Spanish-language TV upgrades program fare.

TELEVISION broadcasting; HISPANIC American consumers; UNIVISION Communications Inc.; TELEMUNDO Communications Group Inc.

States that the major Hispanic television networks are taking different approaches to the United States Hispanic market as of August 1998. Suggestion that a host of new shows similar to general market line-up may bring new viewers, more marketers; The business of Univision Communications and Telemundo Group; The amount that marketers spent in Spanish-language advertising.