Here, There, and Everywhere.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): SMITH, KELUNDRA
  • Source:
    American Theatre. Oct2018, Vol. 35 Issue 8, p92-96. 5p. 5 Color Photographs.
  • Additional Information
    • Subject Terms:
      Alliance Theater (Atlanta, Ga.); Theater; Theater management; Theaters; Marketing; Business partnerships
    • Abstract:
      The article describes how Atlanta's Alliance Theatre planned and staged an entire season off-campus. Topics include how the theatre found venues, raised funds and prepared to survive a deficit, how the theatre established community partnerships such as that with High Museum of Art to run an exhibition of book illustrations and how the theatre faced communications challenges for patrons and staff by reinventing marketing for every show.