Misenchantment.

Human behavior; Consumer culture theory; Industrial management; History of capitalism; Eschatology

I come to praise Eugene McCarraher (rather lavishly, in fact), not to bury him. Above all, like MacIntyre, McCarraher both recognizes and detests capitalism's spoliations of creation and disintegration of communities, and casts a fond, forlorn eye toward the possibility of restoring a rationality of genuine human life. A great part of capitalism's power over our imaginations, McCarraher suggests, is derived from the authority it borrowed from a Christian language that had become detached from the larger rationality of the sacramental love of the world. [Extracted from the article]