The Jet Set.

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  • Author(s): Horn, Caroline
  • Source:
    Bookseller. 3/18/2005 Children's Bookseller, p8-11. 4p. 5 Color Photographs, 4 Black and White Photographs.
  • Additional Information
    • Subject Terms:
      Book industry; Colfer, Eoin, 1965-; Marketing; Authors; Fantasy (Psychology)
    • Subject Terms:
      United Kingdom
    • Abstract:
      The article reports that children's fiction and fantasy authors are transcending cultural barriers to establish global reputations. Irish author Eoin Colfer is a big name in Great Britain and his new titles are a cause for celebration among booksellers and fans alike, but it is in the U.S. where he really draws crowds. Authors are no longer seen as belonging to just one market and their marketing is often viewed in an international context. Some genres also seem to make an easier transition than others, in particular fantasy.