Hachette, DC Comics Team Up Again to Promote Meltzer.

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  • Author(s): Reid, Calvin
  • Source:
    Publishers Weekly. 4/30/2007, Vol. 254 Issue 18, p4-4. 1/2p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      The article reports on the promotional effort launched by Hachette and DC Comics to promote Brad Meltzer's political thriller "The Book of Fate." Meltzer, who also writes comic books for DC Comics, arranged with both publishers to have a prose excerpt from the book published in his relaunch issue of the comic book "The Justice League of America." Meltzer initiated the cross promotion in an effort to bring together his separate audiences of prose and comics fans.