The name is Bond… brand Bond.

Ian Fleming Publications (Company); Bond, James (Fictional character); Publishing; Broccoli, Barbara, 1960-; Wilson, Michael; Books

The article focuses on the efforts of Ian Fleming Publications (IFP) to continue building the James Bond franchise. The company is still run by Ian Fleming's descendants, who manage the publishing side, and Barbara Broccoli and Michael Wilson, daughter and stepson of legendary Bond film producer Cubby Croccoli, who manage the films. Jeffery Deaver's "Carte Blanche," John Gardner's "Dr. No," and Dorling Kindersley's "The Bond Chronicles," are some of the Bond books that are set to be published in the future.