Fantasy -- the final frontier.

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  • Source:
    Bookseller. 5/16/2003, Issue 5077, p20. 1/4p. 1 Black and White Photograph.
  • Additional Information
    • Subject Terms:
      Fantasy (Psychology); Fantasy fiction; Authors; Publishing; Book industry
    • Abstract:
      Focuses on the lack of attention given to fantasy writers and ways in which fantasy writing can be promoted. Fantasy writers rarely get reviews or feature coverage in the general press. They are regarded humorless, grandiose and ridiculous, with appeal only to a sadfanbase of obsessives. Publishers are complicit in the caricaturing of the fantasy market. Fantasy writers have not appeared to need, althoughevery writer would like such attention, profile coverage in magazines and lead reviews in the broadsheets. But that perception is, according to publisher HarperCollins, wrong. There are plenty of readers of general books coverage who would be interested to read about fantasy fiction. The challenge for the press is to find good writers on the subject who are disinterested — so many fantasy experts have commercial attachments. For publishers, the challenge is to produce books that look as if they should have widespread appeal. And forretailers, to find the potential readers of fantasy who never visit the fantasy shelves.