PCB to acquire media rights consulting services for 2020-23 cycle.

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  • Source:
    Daily Times (Pakistan). 05/02/2020.
  • Additional Information
    • Abstract:
      The Pakistan Cricket Board (PCB)'s five-year broadcasting deal, worth $149 million, with Ten Sports and PTV came to an end, earlier this year, with the Bangladesh series. The PCB had managed to secure the million-dollar deal largely because its international calendar for the last five years was marked with two home series against India. However, since these series did not take place due to the strained political relations between both the countries, $90 million were deducted from the deal. Sources were quoted as saying Friday that the board was not expecting the media rights deal for the next cycle (2020-2023) to be sold at a higher price. 'As a result, it is looking to hire the services of a media rights consultancy that will determine the value of the deal and also work directly with the broadcasters.' Earlier, the board also released an advertisement to acquire the services of a media rights consultant. [ABSTRACT FROM PUBLISHER]