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Main Library
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AFFECT HEURISTIC AS A FUNCTION OF TRUST IN RISK COMMUNICATION.
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- Author(s): LIN WU; JING LIN; JING LIU; SHUO-FENG CHANG; YUAN-YUAN WANG; ZHI-JUN LIU
- Source:
Social Behavior & Personality: an international journal. 2016, Vol. 44 Issue 4, p619-630. 12p. - Source:
- Additional Information
- Subject Terms:
- Abstract: We examined whether or not decision makers' level of trust in risk management institutions is an important determinant of their reliance on the affect heuristic for making evaluations and decisions. In Study 1 (N = 419), we examined how the delivery and context of warning information may influence individuals' marginal trust in risk management institutions. In Study 2 (N = 414), we combined marginal trust with message probability to explore (a) how marginal trust and message extremity probability influence public trust in warning information, and (b) how public trust in institutions moderates individuals' reliance on the affect heuristic in risk perceptions. In Study 3 (N = 45), we tested the generalizability of the moderating effect of public trust. Results showed that reliance on affect as a kind of heuristic was more marked among decision makers with a high, vs. low, level of trust in the relevant institutions. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Social Behavior & Personality: an international journal is the property of Society for Personality Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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