Alcohol marketing and social media: A challenge for public health control.

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  • Author(s): Room, Robin (AUTHOR); O'Brien, Paula (AUTHOR)
  • Source:
    Drug & Alcohol Review. Mar2021, Vol. 40 Issue 3, p420-422. 3p.
  • Additional Information
    • Subject Terms:
      SOCIAL marketing; SOCIAL media; ALCOHOL; ALCOHOLIC beverage advertising; PUBLIC health
    • Abstract:
      For tobacco marketing, prohibitions on social media have usually been preceded by restrictions against such marketing in traditional media, such as television, radio and newspapers. As social media companies such as Facebook and Google (which owns YouTube) were establishing a global presence, multinational alcohol companies such as Diageo and Heineken formed early alliances with them. The "Big Tech" companies are highly secretive about their mining and processing of social media data and about the source codes, algorithms and protocols involved. [Extracted from the article]
    • Abstract:
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