Image advertisements for alcohol products: Is their appeal associated with adolescents' intention...

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  • Additional Information
    • Subject Terms:
      TEENAGERS; ALCOHOLIC beverage advertising; ALCOHOL drinking
    • Subject Terms:
      UNITED States
    • Abstract:
      Focuses on a study which examines whether adolescents in the United States, who consume alcohol, find the image advertisements for alcohol more appealing than product advertisements. Information on the method and subjects used in the study; Assessment of advertisement preference; Statistical information on alcohol consumption.