Saving the rain forests from their saviors: TROPICAL CHIC.

RAIN forests; MASS media & the environment; MEDIA rights; MEDIA buying services; POLITICIANS; MASS markets; COPYRIGHT

Discusses the environmental campaign movement in the U.S. for the preservation of rainforest. Emergence of environmental campaigns in mass media; Advocacy of U.S. politicians for the environmental campaign; Concerns of scientists on various environmental problems; Argument that demanding unilateral action from the Southern Hemisphere in the name of the greenhouse effect is unlikely to do any good to the environment.