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    • Subject Terms:
      INDIA; PAKISTAN
    • Abstract:
      Looks at the Indian film industry known as Bollywood and its great success. Bollywood which is the biggest film industry in the world turning out some 1100 films in 2003 alone; How it has become a globally recognized brand and an emblem of India: Where the films are most popular; Westerners who are likely to find the films unsophisticated and melodramatic; Plot lines and the refusal to mention or show politics, poverty or war; The movie stars and how they earn the adoration of their public; Banning of Bollywood films in Pakistan; New concentration on urban consumers and the overseas market; Hindu influence.