EMAIL MARKETING: UPDATING AN OLD STANDARD FOR TODAY'S CONSUMER.

EMAIL systems in marketing; MARKETING strategy; TEXT messages; TREIBER, Jonathan; TECHNOLOGICAL innovations

The article focuses on the marketing strategies through email. Topics include use of email for text and social messaging, enhancing the ability of marketers through technological innovations, views of Jonathan Treiber of digital promotions firm RevTrax, on cost effectiveness associated with using email as marketing channel, and ensuring privacy and security through e-mail marketing.