The State of Digital Marketing.

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  • Author(s): Martin, Erik J.
  • Source:
    EContent. Jan/Feb2016, Vol. 39 Issue 1, p18-19. 2p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      The article discusses the condition of the digital marketing industry as of January 2016. Topics discussed include the statement of digital marketing manager Ron Sing about the possibility offered by the digital marketing which includes advertising, campaign execution, and retargeting, the benefits provided by the technological progress to the industry, and the belief on the important steps obtained by the industry despite of the threat involving the advertising-blocking.