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Mt. Pleasant Library
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INFLUENCER MARKETING: TURNING TASTE MAKERS INTO YOUR BEST SALESPEOPLE.
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- Author(s): Pophal, Lin
- Source:
EContent. Sep/Oct2016, Vol. 39 Issue 7, p18-22. 5p. - Source:
- Additional Information
- Subject Terms:
- Abstract: The article discusses the influencer marketing which could help in purchasing business through online advertising. Topics include that according to some marketers that influencer has greater idea of marketing such as advertising, digital advertising and content marketing, impact of influencers from paying to earning and strategic plans of influencers which has strong alignment of marketing activities.
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