SIIA: A Case of Overhauling an Online Presence.

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  • Author(s): CRAMER, THERESA
  • Source:
    EContent. Sep/Oct2016, Vol. 39 Issue 7, p32-34. 3p.
  • Additional Information
    • Subject Terms:
      SOFTWARE & Information Industry Association; WEBSITES; PLATFORM framing; INVESTMENTS; PROTECH Co.
    • Abstract:
      The article discusses the case of trade association Software & Information Industry Association (SIIA) for overhauled their site and rebrand which they will going to create a new platform to launch. Topics include the upgrade of the next version of the software to substantial investment, the easy solution for the case, to partner with office equipment manufacturer Protech Co. and the impact of the way which the company has able to work with the problem.