The State of Digital Marketing.

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  • Author(s): Martin, Erik J.
  • Source:
    EContent. Jan/Feb2017, Vol. 40 Issue 1, p16-18. 3p.
  • Additional Information
    • Subject Terms:
      INTERNET marketing; MARKETING strategy; CHATBOTS; SHOPPING carts; WEINROTH, Adam; SCHNIEDERS, Simon
    • Abstract:
      The article focuses on digital marketing, its developments and hurdles involved in it. It mentions developments in digital marketing such as rise in use of chatbots like Siri, proliferation of autoplay silent videos, and inclusion of shopping carts within digital ads and content. Views of digital marketers including Christine Rochelle, Adam Weinroth and Simon Schnieders on marketing strategies, challenges and growth of digital marketing are also mentioned.