How to Achieve Personalization on a Global Scale.

WEB personalization; INTERNET content; MARKETING strategy; ORGANIZATIONAL goals; OPPORTUNITY; COMPUTER systems; INTERNET domain names

The article presents the steps on how to start personalization initiatives to customize web content for the implemention of the global marketing strategy. Among the steps mentioned include the defining of the business strategy and objectives, the identifying of personalization opportunities, and the implementing of the tools and systems that are best suited based on business and functional domains.