The State of Data Management.

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  • Author(s): Pophal, Lin
  • Source:
    EContent. Winter2019, Vol. 42 Issue 1, p28-31. 3p.
  • Additional Information
    • Subject Terms:
      DATA; DATA protection; EUROPEAN Union; VICE-Presidents; ACQUISITION of data; BUSINESS enterprises
    • Abstract:
      The article offers information on the data management. Topics discussed include in the General Data Protection Regulation (GDPR) which, despite originating in and applying specifically to the European Union (EU), has ramifications for marketers around the globe; mentions the views of vice president of marketing Katie Fabiszak, marketers must be increasingly careful about the type of data they collect and manage; and also mentions GDPR is a highlight because it made companies and marketers.