RE IMAGINING MONETIZATION IN A POST-ADVERTISING WORLD: From a consumer's perspective, ad blockers were the hero.

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  • Author(s): Pophal, Lin
  • Source:
    EContent. Spring2019, Vol. 42 Issue 2, p20-25. 6p.
  • Additional Information
    • Subject Terms:
      INTERNET advertising; SOCIAL media; AD blockers; EYEO GmbH; SIBSON, Keith
    • Abstract:
      The article offers information on the ad-blocking from social media. Topics discussed include according to the Adblock Plus website, acceptable Ads are ads that are not intrusive or annoying; mentions the views of vice president of Product and marketing Keith Sibson, in the programmatic advertising world, ads pay the same amount to publishers regardless of the content type; and also mentions advertising is a tough way to monetize digital content.