Checking on the Academic Book Market in China.

BOOK promotions; PUBLISHING

Easy, fast, and secure payment methods have also expanded the market for new business models such as online courses and audio-based language-learning subscriptions, says Zhang, of China Translation & Publishing House. The publisher has thus far achieved its overseas penetration through direct exports of its original English titles and copublishing deals with multinational publishers. In the following pages, PW talks with five major academic players to learn more about their publishing activities, visits two academic bookstores, looks at how urbanization is propelling R&D programs and the Chinese academic publishing segment, and checks out some of the new titles coming out from the five publishers. [Extracted from the article]

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