What Niche Publishers Know That Mass Media Overlooks.

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  • Author(s): POPHAL, LIN
  • Source:
    EContent. Autumn2019, Vol. 42 Issue 4, p18-19. 2p.
  • Additional Information
    • Subject Terms:
      MASS media; AUTHOR-publisher relations; ELECTRONIC journals
    • Abstract:
      The article explores the mass media industry from the view point of the niche publishers. It discusses that publications finding success by casting a narrow net to appeal to smaller, more exclusive market segments. It mentions that niche players narrowly targeting specific audiences and achieving success through their efforts.