Rockridge Press Uses Data to Find Hits.

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  • Author(s): Raugust, Karen
  • Source:
    Publishers Weekly. 7/27/2020, Vol. 267 Issue 30, p10-14. 3p. 2 Color Photographs.
  • Additional Information
    • Subject Terms:
      BOOK sales & prices; CHILDREN'S nonfiction; RADKE, Crystal; AMICUCCI, Mary; PUBLISHING
    • Abstract:
      The article reports that according to a report to publishing industry related data provider NPD BookScan, there is an increase in unit sales of the children's nonfiction category in the first half of 2020. Topics discussed include sales of the book My First Learn-to-Write Workbook by Crystal Radke, views of Mary Amicucci, chief content officer at publishing company Callisto, on publishing efforts for kids and Callisto's process is to analyze numerous data points.